Taming the article Beast

We've all done it. Whipped out some copy for a website, brochure, ad, or direct marketing piece on the fly and then edited it in the layout to make it more suitable for the vehicle. Sometimes this is needful due to time and other resource constraints, but ultimately it can be a killer to the effectiveness of your marketing communications vehicles, a lot more expensive, and take even more time.

I've said it before, but it is important adequate to say it again-in marketing messaging you must live by the rant "repetition, repetition, repetition." If you say the same thing, the same way, over and over again, finally your audience will be able to repeat your message in the exact way you want it told. And then they tell two friends, and so on. Now, among many other positive results (like efficiency), your brand not only gains awareness, but relevance. So, how can you tame the content beast? Writing effective marketing copy for websites, brochures, and other marketing transportation pieces efficiently not only takes copywriting talent, but also the capability to originate a structure that can be repurposed across all vehicles consistently. Over the years, I have helped many clients refresh their marketing materials to reflect a clear, compelling, and consistent message, ending with the one tool needful to repurpose their content into new materials consistently and efficiently-the content Specification. The truth is, taming the content beast does take a petite elbow grease at first, but it can be easier when you use the following steps: Audit Your Materials. First look at all of your company's marketing materials-direct mail, brochures, website, press releases, media kit, etc-and perform an audit. Make note of what content is used, the inconsistencies you find, and the gaps of content that may simply be missing or inaccurate in each piece. Identify "Repurposeable Content." Once you have completed your audit, you should now be able to identify or originate the content that will be repurposed across all vehicles into a content Specification. I suggest you document your specification in Word, as it is easy to copy and paste from it into all types of manufacture applications. At a minimum, your content Specification should include your enterprise and goods positioning (in 25, 50, and 100 word versions), brand story (your background of how you came to be), brand identity (logo, taglines, etc.), and taste information. These elements should be present in every marketing transportation piece. Be sure to store the content Specification somewhere where anything tasked with content creation can find and use it. Roll In Your Content. The final step is to take the content from your content Specification and roll it into each of your existing marketing pieces, taking great care to make sure that any edits you make in the process get reflected in the expert specification. Now that you have a structure for your marketing content, you can speedily pull copy together for new pieces and ensure that your marketing pieces work more powerfully together as a system. During this process, you may inspect that your company's messaging is no longer relevant and needs to be refreshed before appealing forward. If this is the case, you many want to hire an face resource to help you manufacture the consistency you need. A third party brings an face perspective and an objectivity that is needful to creating clear and compelling messaging for all types of audiences. With a total arrival to content creation and execution, you can put the power of repetition to work for your company. Creating a content Specification allows you to cost-effectively originate consistent marketing messaging and ensures your team can efficiently use it-every time.

The Power of Happiness - Taming the Wild Beast of the Subconscious

For most of us, the subconscious mind is a animated and untamable beast. It lurks in the shadows, awaiting an opportunity to seize operate of our willpower and force us to abandon our goals for the temptation of the moment. Dozens of techniques and disciplines such as safe bet affirmations, self-hypnosis, neuro-linguistic programming and creative visualization have been created for the sake of gaining operate over the passions of the subconscious mind. Yet even these strategies wish the cooperation of the subconscious in order to apply them consistently and to achieve persisting results.

So is there any hope for taming the beast of the subconscious and holding it from sabotaging your aspirations for success? There is, and this is made potential straight through the power of genuine happiness...

Beast

The Driving Force of the Subconscious

According to world renowned human needs psychologist Chloe Madanes, the driving force of our subconscious is the desire to fulfill six basic human needs: certainty, variety, significance, growth, gift and love. Most of us call the pursuance of these six needs happiness, and it is this pursuance which determines the direction of our subconscious desires. No matter what thoughts or ideas occupy our conscious mind, our subconscious knows our inner most desires and will all the time be driven to fulfill them.

The problem is that many times we generate goals which are based on false ideas about what will furnish us with this happiness. For example, most vocation choices are made more out of the desire to make money than to the desire to fulfill the basic needs for significance, collection and contribution. Because these vocation choices do not make provision for a person's deeper needs, much of the extra income earned is spent on material things which they hope will make up for the lack of genuine happiness in their lives.

This is why many citizen are working jobs that they aren't happy with, but which they cannot quit because of the overindulgent lifestyle they have created for themselves. But the overindulgence does not end with a person's spending habits. Agreeing to the American health Association, citizen who suffer from obesity often have food cravings which are deeply rooted in the desire to fulfill unmet emotional needs. On top of this, emotional deficits can also cause problems in a person's relationships and in their capability to associate with others in a spirit of compassion.

These are all examples of how our deeper subconscious desires can cause us to tear our lives to pieces with one hand while struggling to hold it together with the other. At times, we might endeavor to subdue our emotional drive and to force convert by sheer willpower and discipline. But the more we endeavor to tame the subconscious mind, the fiercer its vigor becomes when we lose operate and the wild beast is lose again.

As the aged Chinese Proverb says: "He who rides the Tiger should be right not to get off." So what is the inexpressive to taming these desires and getting them working for us instead of against us? It begins with comprehension and accepting what will furnish us with genuine happiness...

Creating Genuine Happiness

There is no desire which can be repressed indefinitely, just as you cannot enduringly damn the natural flow of a river. In the best-selling book "Changes that Heal," Psychologist Henry Cloud stated that we can get rid of our awareness of a need, but that we cannot get rid of the need itself. Getting rid of the awareness of a need is what causes misunderstandings about what will bring a man true happiness straight through the fulfillment of the needs for certainty, variety, growth, significance, gift and love.

However, a clear comprehension of your genuine subconscious desire for happiness and the decision to pursue them will lead your life in a wholly new direction. This is the first step towards harnessing the unbelievable power of your subconscious mind to get it working for you instead of against you. This is easier than it sounds; it's plainly a matter of turning off all the noise and busyness in your life and listening to the small still voice of your heart.

The first thing to ask yourself about is the unproductive or disempowering behaviors which appear to be out of your control. Ask yourself which needs you are trying to fulfill by these behaviors and do not stop until you get the answers you are after. This will build self-awareness and help to release the repressed desires of your subconscious. Once this is done, it's time to take a long, hard and honest look at what will nothing else but fulfill those needs in your life.

For example, if over spending seems to be directed towards things which furnish you with collection and excitement, that's a clear signal that you have a deficit of collection and excitement in your life. Most of us make the mistake of reasoning that the need for collection and excitement is nothing more than a desire. However, medical explore reveals that citizen who have a lack of excitement in their lives are more likely to give up when they are diagnosed with final illnesses.

If you doubt this, ask anyone who has worked in a nursing home or assisted living factory how much quicker citizen die when they have a deficit of excitement and purpose in their lives. As Julian Greene said: "Boredom is one of the faces of death."

Similar results can come from a lack of certainty, significance, gift and love, proving that the emotional need for happiness is just as crucial to one's well being as the needs for food, water and shelter. This is why these needs must be appreciated, understood and pursued if we are to have any hope of gaining operate over our innermost desire to fulfill them. This is the inexpressive to taming the wild beast of the subconscious.

The Power of Happiness - Taming the Wild Beast of the Subconscious